So you’re ready to get your product – a book, a movie, a record – out to the public. Good on you! Now audiences everywhere will be buying it in droves.
Or not.
Just like with any other product, if you want your entertainment product to sell you need to market it to the right audiences to get maximum exposure. Each product will be slanted to different publics, so it is imperative to start the process off early.
The key to getting publicity is promoting to the media. Using a variety of methods, including press releases, videos, flyers, websites and more, we use our experience, and contacts in the industry, to get you noticed.
Marketing
One of the most important items in your publicity arsenal is an interesting and easy to navigate press kit. These are usually in the form of EPKs (Electronic Press Kits) in this fast-paced world, although there is plenty of room for unique physical press packs. Once we have designed the kit, we have the resources to send it to targeted media throughout the world, where your product will be seen by motivated audiences, talk show hosts, reviewers, bloggers and anyone else that matters.
Of course, the best place for people to find your EPK is on your own website. If you don’t have one (do you happen to live in Bedrock?), we can help with that. See the Web link.
Press releases are also very important in getting your message out. We’re experts at writing great copy that will get an editor’s attention. Why? Because we’ve been editors, having to shuffle through towering stacks of releases and e-mails, rapidly burning up our precious time, hoping to find that elusive one that is interesting, newsworthy and timely.
Let us help you to brand your product. We’ll discover what your unique selling point is, boil it down to its essence and market it to potential customers everywhere.
Press kits, posters, CD design, magazine ads, business cards and logos all need to be created in a way that will illustrate something unique about your product, that will catch the eye, that is creative. Our experience producing material for clients that range from national theatrical tours to local businesses means that we have the design sense and technical know-how to come up with a graphic product that will excite and motivate your customers.
Web
Websites and social media are the building blocks to creating a presence on the Internet. Many famous musicians, for instance, were first noticed because of their Facebook and MySpace profiles. The Web has become the prime place to do business and is the only way to get noticed. Whether you’re trying to raise your profile or want to sell your work directly from your site, we have the design skills to make your website exciting and the training to put it all together in a smooth-running operation.
As a major part of your integrated marketing program, the various vehicles for promotion on the Web will be your biggest assets. Creating blogs, mining data, using social media, keeping your website at the top of the search engines are all part of the program. We can set you up with everything you need and show you how to manage your sites. Sounds complicated? We have programs available so that you can do as much or as little as you want.
Video
Possibly one of the most underused but highly effective means of communicating is video. You might think you have to own a new car lot to afford and benefit from video, but you don’t necessarily need a big-time budget and the ad doesn’t have to run on television.
That’s old hat. Who watches t.v. when they can go to Youtube, Hulu, Blip or any of the other hundreds of Internet channels? Commercial spots still have to be creative and produced with professional equipment, but since you’re not paying for thirty seconds during the Superbowl, you might find they’re very affordable.
Net videos can be used to show how a product is used, to review a product, to place a product in a video and in a myriad of other ways. A video can be funny, emotional, musical, artistic or informative. The trick is to produce one that makes viewers want to search it out and watch it. Having produced scores of videos, we’re certain we can make one that will put your product front and center.
Audio
Radio is still a great vehicle for advertising. Our recording studio features top of the line recording equipment, along with a house producer and musicians. We have produced talking books, radio ads, jingles and music beds, audio-for-video, voiceovers and have even written hit songs!