One of our primary focuses is in maximizing the use of new media to get results for clients. In this case, our client was the publishing company TrineDay Books. In order to get attention for the new title A Terrible Mistake (a book detailing the CIA’s use of LSD and other drugs on unsuspecting citizens), we created a short Internet video detailing one of the most insidious cases mentioned in the book, with the result that many interview requests were sent in from broadcasters internationally.



